07 — Sector
E-Commerce
Direct-to-consumer at scale.
Overview
What we do
DA Beauty E-Commerce operates the direct-to-consumer storefronts, marketplaces, and fulfillment infrastructure powering our consumer brands and trades supply lines.
We own merchandising, performance marketing, logistics, and customer experience end-to-end — turning portfolio brands into resilient digital revenue streams.
Growth strategy
Treat e-commerce as group infrastructure. One commerce, payments, fulfillment, and analytics stack — many brands on top of it.
Featured Highlights
By the numbersGMV
$140M
Annual gross merchandise value
Storefronts
9
Owned brands across DTC and marketplaces
Markets
22
Countries served with localized fulfillment
Services
What we offer
- Direct-to-consumer storefronts
- Marketplace operations (Amazon, Noon, regional)
- Performance and brand marketing
- Cross-border fulfillment
- Customer experience and CRM
Portfolio companies & major projects
Where capability becomes commercial.
House DTC platform
Shared commerce stack powering our consumer brands across 22 markets
Trade Direct
B2B and B2C channels for our trades and cooling-pad products
Capabilities
Where we focus
- 01DTC storefronts
- 02Marketplace operations
- 03Performance marketing
- 04Fulfillment & logistics